HANKOOK 25

Momentum Racing had the honour of attending an exclusive conference organised by Hankook Tire at the Hotel de Reforma on Saturday, 11 January 2025.

During the event, representatives including Mr Gilberto Lomeli, Mr Manfred Sandbichler, Mr Inho Choi, Mr Hongcsub Na, Ms Ana, and Ms Claudia Lozada shared exciting news about their entry as an official sponsor of the World Rally Championship (WRC) and their recent experiences at the Mexico E-Prix.

The conference served as a platform for Hankook Tire to unveil their strategic plans

and technological innovations that are driving their expansion in global motorsport.

Attendees, including key members of Momentum Racing, enjoyed a detailed analysis of how Hankook is contributing to the development of high-performance tyres tailored to the demands of the WRC and how the company perceived its

participation in Formula E during the Mexico E-Prix. mundial.

“The ION family is at the right time to show the world that Hankook Tire is able to build these tyres for EVs in any direction: summer, winter, and especially for race cars.” Manfred Sandbichler Motorsport Director Hankook

Key Highlights of the Conference:

-Entry into WRC as Official Sponsor: Hankook shared their vision and objectives upon joining the WRC, highlighting their commitment to innovation and sustainability in one of the most challenging disciplines in motorsport.

-Experiences at the Mexico E-Prix: Hankook representatives expressed their enthusiasm for the vibrant atmosphere of the Mexico E-Prix and how the event reinforced their role as a tyre supplier in Formula E, a growing category that prioritises electric mobility.

-Technological Development: A detailed overview of the advanced technologies Hankook is implementing in their tyres was provided, showcasing their unique ability to offer a variety of electric vehicle tyres suited for all types of terrain and weather conditions.

Mr Gilberto Lomeli and Mr Na elaborated on the impact and growth in Latin America, not only in cars but also in trucks. They highlighted the automated plants with a low probability of errors, enabling the tyres to achieve high sales figures and customer satisfaction. Additionally, they aim to increase their market position through marketing in other motorsport categories.

Through their entry into the WRC and their consolidation in Formula E, Hankook demonstrated their ability to adapt and lead in an ever-evolving environment. The

detailed presentations and insights from key figures such as Manfred Sandbichler, Motorsport Director of Hankook, made it clear that the Ion family is ready to redefine the standards of electric vehicle tyres, offering advanced solutions for all weather conditions and performance needs. ❙❘

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